Create the best content in your industry with our Subject Matter Experts (SMEs) and HARO Content Marketing service.
By leveraging HARO as a journalist and reaching out to other SMEs, we develop new on-site content for you to attract new audiences and engage your current audience.
Bonus: you can go on to use that content as linkbait.
You already know that content is important. So let us find and leverage subject matter experts in your industry to help you build brand awareness and authority in your industry, garner natural backlinks and increased visibility, and improve discoverability in Google.
Our SME/HARO content marketing service includes:
- Selecting a content topic to engage and expand your audience
- Sourcing subject matter experts
- Compiling expert quotes into a 1,500 – 3,000 word article for your site
- In-house editorial review by our American copywriter (BA in English)
- Supporting PR strategy by requesting promotion from all quoted experts
We utilize a proven four-step framework that delivers results that help you meet your goals.
Our HARO Content Marketing Pricing
We offer three levels of service depending on your content marketing needs. This is a flat-fee service. We do not lock you into a contract.
One article package
- Content gap analysis
- 1 HARO request
- A 1500+ word article
- A digital PR campaign
Four article package
- Content gap analysis
- 4 HARO requests
- 4 1500+ word articles
- 4 digital PR campaigns
We also offer a skyscraper link building add-on for $1999 per article.
Basic Growth Package – $999
Ideal for people just getting started with content marketing
Our Basic Growth package includes a strong SEO foundation via our content gap analysis and content structure, plus high quality content creation and promotion via our subject matter experts.
- SEO-focused content gap analysis
- HARO request creation and management
- Prospect and reach out to other SMEs
- Premium content with subject matter experts
- Small digital PR campaign to gain initial backlinks & social shares with subject matter experts
Rapid Growth Package – $3599
Ideal for new or established sites wanting big results
Our Rapid Growth package includes everything in the Basic Growth Package, but at 4x everything but the cost.
- HARO request creation and management (four requests)
- Premium content with subject matter experts (four articles)
- Small digital PR campaign to gain initial backlinks & social shares with subject matter experts (four campaigns)
Beast Mode Growth Package – $6999
Ideal for established sites wanting market dominance
Our Beast Mode Growth package includes everything in the Rapid Growth Package, but at 2x everything but the cost.
- HARO request creation and management (eight requests)
- Premium content with subject matter experts (eight articles)
- Small digital PR campaign to gain initial backlinks & social shares with subject matter experts (eight campaigns)
Skyscraper Link Campaign Add-on – $1999
Ideal for established sites wanting even more backlinks to the piece of linkbait we create
Our Skyscraper Link Campaign add-on includes link building at scale to the epic piece of content we’ve just created for you.
- We identify a minimum of 1,000 outreach prospects for your campaign
- We contact all of the prospects to gain links to the content we created
- We deliver a full report to you once we’re done
- We guarantee a minimum of 5 links per campaign
Please note that the cost for this add-on is per-article. So, if you buy our Rapid Growth package and want us to do Skyscraper as an add-on for each of the articles in the package, then the full add-on cost is $7996 ($1999 x 4 articles). Alternatively, we can run the campaign only on the articles you select.
What is the turnaround time (TAT) for the packages?
We aim to deliver within 30-45 days, though we are the mercy of HARO in terms of when our requests for experts go live. We notify you as soon as we anticipate possible delays so you can adjust your content calendar.
How long is content that’s produced?
We guarantee a minimum of 1,500 words, but it’s often more than that. So far, the longest piece of content we’ve delivered was just shy of 4,000 words.
Is there ever a problem getting subject matter experts to contribute?
No, we have never encountered that problem. But if we did, then we’d just rework our HARO request and try again until we got what we were looking for from it.
Are the content writers native-English speakers?
Yes, we only use Americans with college degrees to write our content. Sometimes Shawna even writes the content herself and she has a degree in English and an MBA. Currently our other writers hold Bachelor’s degrees in English.
Are there any additional costs?
No, the packages are fully inclusive of all costs. Though, you do have the option of the skyscaper link building add-on at an additional fee.
How many links will I get?
Like most things in SEO, the answer is: it depends. For the included small digital PR campaign, we ask included experts to link back to the content and share with their social media handles. We can’t guarantee that any of them will do this, but a few usually do.
How many links are guaranteed with the Skyscraper campaign?
We contact at least 1,000 prospects, but we have no way of knowing how many of those will results in a backlink. However, we guarantee a minimum of 5 links from the campaign, though we’ve always had more links than that from our efforts.
What DA are the links in the Skyscraper campaign?
You will end up with a mixture of a variety of DAs once we’re done. Unfortunately, we have no way of knowing how the spread will be until we’re done.
Do you offer white label services?
Yes, if you’re looking for a white label HARO content marketing service, then get in contact with us to discuss what we can do for you.
Got a question that’s not answered here? Give us a shout at [email protected]